Título | Spring |
Agencia | Burkitt DDB |
Campaña | Spring - John Lewis |
Anunciante | John Lewis |
Marca | John Lewis |
Posted | May 2004 |
Producto | Department Stores |
Sector Empresarial | Grandes almacenes, supermercados |
Lema | Spring is here. |
Filosofía | Autumn and now Spring TV and print campaigns have been developed to motivate occasional shoppers to shop more across the store. By heralding the seasons, the brand has been seeking to encourage irregular shoppers to consider the brand relevant to their current lives and desires. |
Problema | In 1995, John Lewis appointed Burkitt DDB as their first ever ad agency. Eight years later, following the re-launch of all 26 of their stores, the Agency brought John Lewis to the Nation's TV sets for the first time. |
Medio | Prensa y publicaciones |
Mercado | Reino Unido |
Director creativo | Jon Canning |
Director artístico | Richard Donovan |
Responsable de conceptos / redactor | Jon Leney |