Jon Canning
Director creativo at Burkitt DDB
London, Reino Unido
TítuloSpring
Agencia
Campaña Spring - John Lewis
Anunciante John Lewis
Marca John Lewis
PostedMay 2004
Producto Department Stores
Sector Empresarial Grandes almacenes, supermercados
Lema Spring is here.
Filosofía Autumn and now Spring TV and print campaigns have been developed to motivate occasional shoppers to shop more across the store. By heralding the seasons, the brand has been seeking to encourage irregular shoppers to consider the brand relevant to their current lives and desires.
Problema In 1995, John Lewis appointed Burkitt DDB as their first ever ad agency. Eight years later, following the re-launch of all 26 of their stores, the Agency brought John Lewis to the Nation's TV sets for the first time.
Medio Prensa y publicaciones
Mercado Reino Unido
Director creativo
Director artístico
Responsable de conceptos / redactor

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