Dave Newbold
Miembro del equipo creativo at Richter7
Salt Lake City, Estados Unidos
TítuloSupermarket 1
Agencia
Campaña Bakers Complete
Anunciante Nestlé Purina PetCare
Marca Bakers Complete
PostedNoviembre 2002
Producto Complete Dry Dog Food
Sector Empresarial Comida para mascotas, productos y servicios para el cuidado de animales domésticos
Lema More Than Just Meat
Filosofía From Underdog To Top Dog



This case documents how Bakers Complete has risen from underdog to top dog in just 7 years. Market share has doubled, the number of dogs using Bakers has quadrupled and Bakers is today the number one complete dry dog food brand. And all this was achieved while being seven times outspent by competitors. During these seven ears the brand has had three different owners and five different marketing directors but only one agency, one integrated communication strategy and one dog.
Medio Televisión
Duración
Mercado Reino Unido
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Realizador
Director de publicidad
Planificador de cuentas

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