| Título | Take a Closer Look at Calsium |
| Brief | The growing trend of plant-based substitutes has dropped milk off the nutrition pyramid. The new substitutes imitate milk in flavor and appearance – and the better they achieve, the more popular the product.We wanted to remind people that it isn’t enough to simply look or taste like milk: By separating the most important nutrients, such as calcium, milk protein and vitamin B12 and using a highly sensitive scanning electron microscope for shooting we were able to take a closer look in what is important in daily nutrition.The images were published in the biggest journals in Finland. Also the public schools welcomed the informative ads as part of their nutrition education all around the country. |
| Agencia |
Bob Helsinki
|
| Campaña |
Take a Closer Look at Milk
|
| Anunciante |
Valio Oy
|
| Marca |
Valio
|
| Posted | Noviembre 2018 |
| Sector Empresarial | Leche y derivados de leche
|
| Sinopsis | Milk and its some of its most important nutrients; calcium, milk protein and viramin B12. Campaign for Valio, the biggest dairy manyfacturer in Finland. |
| Medio |
Prensa y publicaciones
|
| Director de publicidad |
Kaija Rossi
|
| Productor de la agencia |
Marko Juuti
|
| Productor de la agencia |
Jenna Hämäläinen
|
| Director creativo |
Anu Igoni
|
| Responsable de conceptos / redactor |
Heidi Taina
|
| Director artístico |
Tuukka Paikkari
|
| Productora |
Nöjd Agency (Helsinki)
|
| Productor de la productora |
Riikka Isotalo
|
| Fotógrafo |
Oskari Hellman
|
| Postproducción |
Kasimir Häiväoja
|
|
Erkko Huhtamäki
|
| Planificador estratégico |
Auli Viippola
|
