|Título||Saved My Life|
|Agencia||Austin Kelley Advertising Inc. (now Fitzgerald+Co)|
|Campaña||Saved My Life|
|Anunciante||Georgia Lottery Corporation|
|Sector Empresarial||Lotería y juegos de azar|
|Sinopsis||Fabio is hired as a pool boy by adoring fan whohas won big playing Georgia Lottery's Mega Millions game.|
|Filosofía||The solution was to feature a celebrity in a series of spots (Fabio), to emphasize the fact that the potential winnings from the Mega Millions game are so huge that you could afford to hire a celebrity as your pool boy. The tone of the spot was lighthearted and fun, which is in keeping with the lottery's brand image that playing is big fun and big entertainment.|
|Problema||The goal was to give Mega Millions a personality that separates it from all the other lottery games and would serve to be the first spot in a longstanding advertising campaign. We also wanted to emphasize that Mega Millions will have even bigger jackpots than The Big Game and be Georgia's biggest game ever.|
|Director ejecutivo de creación||Jim Spruell|
|Director artístico||Dave Galligos|
|Responsable de conceptos / redactor||John Spalding|
|Productor de la agencia||Kevin Wilson|
|Director de cuentas||Lou Ann Russell|
|Productora||Synergy Films, LLC|
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