Gustavo’s favorite question has always been "what if?" That simple question has helped him on his quest to find solutions to problems others are yet to uncover. He believes that advertising agencies spend too much time focusing on their own perspectives and end up solving the wrong challenges. Applying Stanford’s agile innovation (Design Thinking) helps brands and organizations have a people-centric approach and develop solutions that can have real impact.
True to embracing collaboration and diversity of perspectives, Gustavo’s own expertise is hybrid and fluid. From having worn different hats: Strategic Planning, Digital, Multicultural and Innovation. To a rich cultural experience: having lived in New York, Argentina, LA, Puerto Rico and Chicago. To have adapted and thrived in different scenarios: start-up, high-growth and turnaround.
Gustavo is a transformation agent who loves to lead teams through the unknown, yet rewarding, path of change. Based on his dedication and hunger to continually experiment, he participated in the cutting-edge -by invitation only- Innovation Leadership program at Stanford.
Currently, Managing Director at LAPIZ -a Leo Burnett affiliate- where he also leads the Innovation Consulting practice. He was previously Chief Strategy & Engagement Officer at Grupo Gallegos. Prior to that he worked at Euro RSCG as CEO in different countries. Has received numerous awards including EFFIES, Cannes Lions, Clios, London among others.
Specialties: Change Management, Innovation, Strategic Planning, Consumer Engagement, Digital Marketing, Design Thinking, Social Media, Business Development.