Subway - "Janet"

McCann London

McCann London London, Reino Unido

7922

Marca: Subway
País: Reino Unido

Anunciante: Doctor's Associates Inc.

Título	Janet
Agencia	McCann London
Campaña	My Sub, My Way
Anunciante	Doctor's Associates Inc.
Marca	Subway
Fecha de primera difusión/publicación	2013 / 7
Producto	Mango Chicken Sub
Sector Empresarial	Restaurantes y comida rápida
Lema	eat fresh.
Sinopsis	To continue on the success of Keith, our previous Subway campaign to emphasise the customisable nature of the Subway menu, we follow another ordinary, Janet. Janet is rather unlucky and is often left feeling like she has pulled the short straw in life. That is until she is empowered with the choice on offer in a Subway store and she can order a meal just the way she likes it. The TV spot runs alongside the #WinLikeJanet Facebook game which gives players a chance to win the bear that Janet never won. It is an online Teddy Bear Hunt using Google Street View. Every weekday for a month, 5 giant bears will be released on a bespoke Subway Facebook app and players will search the Google Street View map in the UK and Ireland to win a bear. Clues to the bears’ whereabouts will be released on the Subway Twitter feed with help from Subway famous fans Louis Smith, Anthony Ogogo, Tommy Bowe and Holly Bleasdale. A total of 100 bears will be released over the promotional period. You can follow the Teddy Bear Hunt and all the latest at #WinLikeJanet.
Medio	Redes Sociales
Duración	50 seconds
Postproducción	Marshall Street Editors
Postproducción	Framestore
Director creativo	Laurence Thomson
Director creativo	Rob Doubal
Director artístico	Lianne Galazka
Responsable de conceptos / redactor	Imogen Jones
Director de cuentas	Hatty Day
Productor de la agencia	Claire Amos
Realizador	Jonathan Herman
Productora	Blink London
Empresa de creación sonora	Craft
Media Agency	MediaCom Scotland