Energizer - "Awesome"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, Estados Unidos

3793

Título	Awesome
Agencia	TBWA\Chiat\Day Los Angeles
Campaña	Handwriting - Energizer
Anunciante	Energizer Holdings, Inc.
Marca	Energizer
Posted	Enero 2009
Producto	Advanced Lithium
Sector Empresarial	Baterías (excepto baterías de coche), bombillas
Sinopsis	The work is a departure from Energizer's more traditional print work and the campaign is called Handwriting. The campaign is targeted at "active trendsetters with technology dependent lifestyles", aged 18 to 34. The creative really hits on this target's lifestyle and is very modern, engaging and fun. The work will be featured in October issues of US Weekly, In Style, Cosmo, Rolling Stone, Maxim, ESPN and Game Pro.
Medio	Prensa y publicaciones
Mercado	Estados Unidos
Director ejecutivo de creación	Rob Schwartz
Director creativo	Jerry Gentile
Director creativo adjunto	Robin Fitzgerald
Responsable de conceptos / redactor	Marcin Marckiewicz
Director artístico	Jera Mehrdad
Illustrator	Martin Haake
Illustrator	James Gulliver Hancock
Illustrator	Marcela Restrepo
Illustrator	antsandwich