Diesel - "Make Love Not Walls 3"

Anomaly Amsterdam

Anomaly Amsterdam Amsterdam, Países Bajos

11072

Título	Make Love Not Walls 3
Agencia	Anomaly Amsterdam
Campaña	Make Love Not Walls
Anunciante	Diesel
Marca	Diesel
Fecha de primera difusión/publicación	2017 / 2
Sector Empresarial	Almacenes de ropa y accesorios
Sinopsis	Our challenge was to bring back the balls and bravery of Diesel, with a sharp pointed commentary on culture. "Make Love, Not Walls” is a message of defiant hope and positivity in the midst of dark times. An iconic rainbow colored inflatable tank, becomes the both powerful and ridiculous symbol of resistance in stark contrast to a barbed wired concrete wall. The images are assembled collage-style to create depth and texture with references to both religious iconography and historic images of protest. But the message is a simple one: That while the world is busy building walls, we will always be there to tear them down. While the campaign aligned perfectly with a border wall being signed by the American President, the messages goes beyond politics, and is one of global unity across sexes, races and ideologies.
Medio	Prensa y publicaciones
Duración	98 seconds
Director ejecutivo de creación	Martin Ginsborg
Director ejecutivo de creación	Lars Jorgensen
Director creativo	Chris Adams
Director creativo	Ross Cavin
Fotógrafo	David LaChapelle
Productor de la productora	Steven Pranica
Productor de la productora	Coleen Haynes
Director de fotografía	Fredrik Jacobi
Jefe de decorados	Annie Sperling