Veloz - "40 Million Reasons to Go Electric"

Superconductor Los Angeles, Estados Unidos

6016

This ad is part of the ACT Responsible Collection

Marca: Veloz
País: Estados Unidos

Anunciante: Veloz

Título	40 Million Reasons to Go Electric
Agencia	Superconductor
Campaña	40 Million Reasons to Go Electric
Anunciante	Veloz
Marca	Veloz
Fecha de primera difusión/publicación	2021 / 1
Sector Empresarial	Cuestiones medioambientales
Sinopsis	This distinctly Californian animated campaign mixes bright colors, hope, optimism, fun, facts and original music as it follows these superheroes on a road trip across California
Filosofía	What do Mark Ruffalo, Huron, Calif., Mayor Rey Leon, Watts, Calif., leader Mama Linda Cleveland, former California Air Resources Board chair Mary Nichols and California Energy Commission Chair David Hochschild all have in common? They are just a few of the superheroes on the screen and behind the scenes of Veloz’s latest Electric For All culture change campaign via creative agency Superconductor, “40 million Reasons to Go Electric” with an optimistic message the world could use right now. As California leads the way to a zero-emissions new car fleet by 2035, this campaign aims to show the country and world how to get there faster. Previewed at the Clean Energy for America Inaugural Ball and launching January 27 as the new administration advances its clean energy agenda, Veloz’s multi-stakeholder, multi-million dollar nonprofit, nonpartisan campaign is the product of unprecedented collaboration and spotlights local and global superhero agents of change fighting for social, economic and environmental justice, celebrating California’s many cultures, and underscoring the reasons each and every Californian has to go electric. Starring climate activist and Emmy award-winning actor Mark Ruffalo and Marvel’s Agents of S.H.I.E.L.D. star Chloe Bennet, Huron Mayor Rey Leon, Watts environmental justice leaders Mama Linda Cleveland and Jacquelyn Badejo, and Oakland, Calif., activist artist Favianna Rodriguez, the campaign features an avante-garde, bright and vibrant animation by animation house Laundry paired with an original Californian take on neo-soul-inspired music sung by the Barbadian-born, Los Angeles-based singer Ayoni. The campaign will be promoted with paid and social media with large-scale reach, and an electric car shopping online portal — ElectricForAll.org — that provides the most comprehensive consumer resource available on electric vehicles, with up-to-date makes and models and multiple shopping tools -- including search by ZIP code tools that identify car incentives and home charger incentives via the Home Charging Advisor. All elements of the campaign are designed to reach Californians where they are, and educate, inspire and empower them to go electric. Veloz’s Electric For All “40 Million Reasons to Go Electric” campaign is focused on one of the largest remaining barriers to the adoption of electric cars and trucks: outdated myths about cost, choice and performance. [See EFA webpage: Myths vs Facts.]
Medio	Interactivo
Duración	156 seconds
Executive Director	Josh Boone
Programs Director	Lisa Chiladakis
Communications Director	Margaret Mohr
President and Founding Principal, Cater Communications	Morrow Cater
Responsable de la creación	Chris Adams
Chairman	Todd Makurath
President/CEO	Luke Ricci
Executive Producer/EVP Sales & Development	Allison Amon
Chief Strategy Officer	Noel Sullivan
Talent Coordinator	Lara Friedmann
Coordinator	Luke Kancir
Creative Director/ art director	Jera Mehrdad
Creative Director, Copywriter	Ron Schlessinger
Diseñador	Jarrel Smith
Programing and Animation	Derek Mosher
Animación	Laundry
Director ejecutivo de creación	Jayson Whitmore
Managing Director	James Sweigert
Responsable de la producción	Matthew Primm
Productor	Dean Marchand
Production Coordinator	Adam Finley
Design & Illustration	Yeri Lee
Design & Illustration	Whitney Lam
Design & Illustration	Chris Yoon
Design & Illustration	Yuying Herr
Design & Illustration	Jessica La
Design & Illustration	Symphony Allison
Storyboards	Judah Dobin
Storyboards	Eddie Lin
2D Animation	TJ Sochor
2D Animation	Yongmin Park
2D Animation	Stephen Villari
2D Character Animation	Geoff Ciccarelli
Música	Walker Music
Vocalist	Ayoni
Compositor de música	Doran Danoff
Music Executive Producer	Stephanie Pigott
Music Executive Producer	Sara Matarazzo
Music Producer	Danielle Soury
Mix	Lime Studios
Mixer	Rohan Young
Mix Executive Producer	Susie Boyalan
Montaje	Lark Edit
Montador	Mike Wolfe
Editorial Company Executive Producer	Betsy Beale
Actor /Celebridad	Mark Ruffalo
Actor /Celebridad	Chloe Bennet
Actor /Celebridad	Rey Leon
Actor /Celebridad	Favianna Rodriguez
Actor /Celebridad	Mama Linda Cleveland
Actor /Celebridad	Jacquelyn Badejo