Título | Come Together For A World of Understanding |
Brief | The Hyatt hotel in Atlanta celebrated the 50th anniversary of a landmark moment. In 1967, when civil rights leaders were denied a place to gather, the hotel, which would later be known as “Hotel of Hope” opened its doors. Today, the hotel reminds viewers and guests that it still stands for openness, togetherness and unity. When people come together, they do brilliant things.
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Agencia |
MullenLowe U.S.
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Campaña |
Come Together For A World of Understanding
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Anunciante |
Hyatt
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Marca |
Hotel
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Posted | Noviembre 2017 |
Sinopsis | Fifty years ago, Hyatt opened their doors to leaders of the civil rights movement. As the story goes, while looking for a place to hold an integrated convention in the city of Atlanta, they faced one shut door after the other. And after being turned away by yet another establishment, the group quickly looked across the street to a construction site that would later become the Hyatt Regency. |
Medio |
Web Film
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Responsable de la creación |
Mark Wenneker
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Director ejecutivo de creación |
Tim Vaccarino
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Director ejecutivo de creación |
Dave Weist
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Director creativo |
Ben Salsky
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Director creativo |
Blake Winfree
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Director artístico |
Sarah Dudek
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Responsable de conceptos / redactor |
Sarah Crist
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Chief Strategy Officer |
Kristen Cavallo
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Group Planning Director |
Elizabeth Paul
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Director de proyectos |
Sarah Libby
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Director de cuentas |
Jesse Brandt
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Ejecutivo de cuentas |
Judith Berg
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Executive Creative Director Digital |
Max Wild
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Realizador |
Katherine Riemer
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Realizador |
Lauren Naru
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Productora |
Picture Farm
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Realizador |
Simon Benjamin
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Productor ejecutivo |
John Fego
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Montador |
Emile Doucette
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Montador |
Winnie Cheung
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