Peter Mould
Head of Design at 12Foot6
London, Reino Unido
TítuloCoathanger
Agencia
Campaña Fresh / The Guardian Integrated Campaign
Anunciante Guardian Media Group
Marca Guardian
PostedJulio 2004
Sector Empresarial Periódicos, revistas, libros
Filosofía In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time.
Problema Between 1995 and 2001, The Guardian had been losing share in a declining category.
Resultado As a result, share increased swiftly and dramatically and overall circulation actually grew.
Medio Prensa y publicaciones
Mercado Reino Unido
Director artístico
Director artístico
Director artístico
Director artístico
Director artístico
Director artístico
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Fotógrafo
Fotógrafo
Fotógrafo
Tipógrafo
Tipógrafo
Director creativo

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started