Peter Mould
Head of Design at 12Foot6
London, Reino Unido
TítuloKing Kong
Campaña Volkswagen British Campaigns
Anunciante Volkswagen
Marca Volkswagen
PostedAbril 2005
Producto Polo
Sector Empresarial Automóviles
Filosofía Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Problema Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Resultado Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.

Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.

The work featured on this page is some of our most recent.
Medio Prensa y publicaciones
Mercado Reino Unido
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Marketing Manager
Brand Manager

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