Lenovo Middle East - "Hadia Time"

Ogilvy UAE

Ogilvy UAE Dubai, Emiratos Árabes Unidos

Premios

13841

Marca: Lenovo Middle East
País: Emiratos Árabes Unidos

Anunciante: Lenovo

Título	Hadia Time
Agencia	Ogilvy UAE
Campaña	Hadia Time
Anunciante	Lenovo
Marca	Lenovo Middle East
Fecha de primera difusión/publicación	2016 / 6
Sector Empresarial	Telefonía móvil y buscapersonas
Sinopsis	People were invited to download our mobile app, Hadia Time, and keep their phone locked for as long as possible between 7pm and 10pm each night which is family time during Ramadan. For each minute they kept their phone locked, Lenovo donated a minute of data to a migrant worker in the Middle East, so that they could call their families back home. This tackled two contrasting problems at the same time. On the one hand, migrant workers who don’t get to speak to their families enough are given the means to contact loved ones back home. On the other, people who are so glued to their screens that they ignore the family right in front of them have a good reason to put their device down. But they were not asked to sacrifice any of their own data, which made it a win-win situation. Hadia Time created a platform of goodwill, and value exchange between all involved and communicated Lenovo’s core values.
Medio	Televisión
Duración	104 seconds
Más información	https://play.google.com/store/apps/details?id=cz.adiktmobile.hadiatime&hl=en
Responsable de la creación	Paul Shearer
Regional Creative Director	Will Rust
Director creativo	Logan Allanson
Director ejecutivo de creación	Ramzi Moutran
Head of Art	Ben Griffiths
Director artístico	Rafael Valencia
Director artístico	Anas AlHakim
Responsable de conceptos / redactor	Prajakta More
Responsable de conceptos / redactor	Ahmed Elsherif
Responsable de conceptos / redactor	Jordache Fernandes
Diseño digital	Muhammad Umair
Diseño digital	Rhoderick Ballesteros
Managing Director	Nabil Moutran
Director de cuentas	Fadia Al Dandachi
Ejecutivo de cuentas	Mike Nawfal
Social Media Manager	Majd AbiAli
Social Media Manager	Mouna Ghadban
Productor de la agencia	Amanda Newall
Traffic Director	Nicola Sutherland
Miembro del equipo creativo	Nour Deeb
Creative Coordinator	Regine Manalo
Chief Technology Officer	Gabriel Zabusek
Developer	Marek Polacik
Backend Developer	Ales Valta
Probador	Matej Valenta
Brand Communications Director	Virginie de Beco
Head of Digital	Dounia Baha
Marketing Manager	Tariq Naseer
Montador	Souheil Zahreddine
Miembro del equipo creativo	Juliana Paracencio
Miembro del equipo creativo	Luiz Vicente Simões