Sarah Sharp
TV Producer at Euro RSCG
London, Reino Unido
TítuloBehind Closed Doors
Agencia
Campaña Durex Explore
Anunciante Reckitt Benckiser
Marca Durex
Fecha de primera difusión/publicación
Sector Empresarial Contraceptivos, preservativos y tests de embarazo
Sinopsis We harnessed cutting edge dual screen technology to create the world's first synchronised dual screen film for the launch of Durex's new e-commerce website in the UK.
 
Filosofía When your mobile device is pointed at the TV or computer screen where the advert is playing, the Durex Explore app synchronises automatically to reveal the film’s alternative view on the second screen.
The integrated campaign runs across TV, mobile, online, PR, print and social. 
Medio Televisión
Duración
Mobile App development
Media Agency
Account Management
Director creativo
Director creativo
Agency Producer
Montador
Planning
Copywriter
Planning
Head of Technology & Innovation
Film Production Co Producer
Director de fotografía
Agency Producer
Art Director
Creative Designer
Account Management
Account Management
Account Management
Head of Digital Delivery
Senior Digital Producer
Desarrollador de programas
Desarrollador de programas
Desarrollador de programas
Quality Assurance Manager
Film Director
Sonido
Música
Film Production Company
Postproducción

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