| Título | BBC Weather |
| Agencia |
Y&R London
|
| Campaña |
BBC Weather
|
| Anunciante |
BBC
|
| Marca |
BBC Weather
|
| Fecha de primera difusión/publicación |
2010 / 8
|
| Sector Empresarial | Prensa, medios e información en línea
|
| Lema | Be one step ahead of the weather |
| Problema | The BBC Weather Website has undergone a significant upgrade to deliver timely 3 hour interval reports accurate to your postcode and from weather experts. We wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base. Be one step ahead of the weather is the campaign thought which carries across radio and TV – to help make sure the weather doesn't catch us out. |
| Medio |
Televisión
|
| Mercado | Reino Unido |
| Banda Sonora | Happy Holiday |
| Productora |
Studio AKA
|
| Director ejecutivo de creación |
Damon Collins
|
| Director ejecutivo de creación |
Mark Roalfe
|
| Director artístico |
Jerry Hollens
|
| Responsable de conceptos / redactor |
Mike Boles
|
| Director de publicidad |
Emma Bradley
|
| Director de publicidad |
Jemma McCann
|
| Planificador de cuentas |
Jeremy Poole
|
| Business Director |
Jo Bacon
|
| Director de cuentas |
Katie Zeitlin
|
| Responsable de cuentas de agencia |
Graham Smith
|
| Productor de la agencia |
Ella Littlewood
|
| Productora |
Red Bee Media Limited
|