PUMA - "The 9'58 Biography"

BETC HAVAS

BETC HAVAS São Paulo, Brasil

Premios

14790

Marca: PUMA
País: Brasil

Anunciante: Puma

Título	The 9'58 Biography
Agencia	BETC HAVAS
Campaña	The 9'58 Biography
Anunciante	Puma
Marca	PUMA
Fecha de primera difusión/publicación	2019 / 5
Sector Empresarial	Ropa, moda y calzado
Filosofía	In order to celebrate the 10th anniversary of Usain Bolt's 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled "The 9’58 Biography" recounts the most memorable events in Bolt's life that led him to break the world record in 2009. In its 224 pages, the book presents interesting facts from the career of the fastest runner in history, based on research conducted by the advertising agency. But what really makes this work stand out is the animation readers see when they quickly flip the pages, causing "The 9’58 Biography" to reproduce Bolt's 9.58-second run, in 224 frames. A fun way to show that, behind each step in the world's fastest run, there is a long story of effort, dedication, training and sweat. The “9’58 Biography” was created especially as a gift to Usain Bolt. The sprinter was surprised with a copy of the book during an event promoted by PUMA in São Paulo, in which the brand also launched its new PUMA Hybrid NX shoe. Bolt was moved by the gift as he flipped through the book and expressed his appreciation. Seventy other athletes and influencers present at the event also received copies of the book and proceeded to share them on their social networks.
Medio	Branded Book
Duración	85 seconds
CCO	Erh Ray
ECD	Andrea Siqueira
Director creativo	Alexandre Kazuo
Director creativo	Lucas Ribeiro
Creative	Alexandre Kazuo
Creative	Lucas Ribeiro
Brands & Business	Camila Nakagawa
Brands & Business	Giovana Degen
Brands & Business	Camilla Steiman
Channels & Engagement	Carlinha Gagliardi
Strategy	Agatha Kim
RTV Production	Anna Ferraz
RTV Production	Mari Goebel
Graphical Production	Gilmar Souza
Graphical Production	Carlos Valeriano
Final Art Work	Plínio Junior
Publishing	p+e
Production Company	CEGO
Director	Daniel Levenhagem
Productor ejecutivo	Maria Reser
Production Coordinator	Julia Jubileu
Photography	Victor Ponce
Photography	Genga Estudio
Post Production	CEGO
Designer	Diego Brito
Assembly	Daniel Levenhagem
Audio Post Production	Squad
Music Score	Gustavo Boralli
Productor ejecutivo	Dario Forghieri
Sound Editor	Hans Zeh
Client Services	Zi Nammur
Event Conception	Versão Beta
Client Approval	Fabio Kadow