| Título | Line 1 |
| Agencia | Fischer+Fala! |
| Campaña | Line |
| Anunciante | Projeto Arrastão |
| Marca | Projeto Arrastão |
| Fecha de primera difusión/publicación | 2011 / 2 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Lema | One day, someone’s problem might be your problem too. |
| Filosofía | The pieces simulate the lives of two children - one that lives with its parents and another one of lower income, needy - by means of train lines in which each station represents a period of their lives, until at a certain point they cross each other in a tragic way. |
| Medio | Cartel |
| Director creativo | Pedro Capeletti |
| Director creativo | Flavio Casarotti |
| Director creativo | Augusto Moya |
| Director artístico | Thiago Lacorte |
| Director artístico | Widerson Souza |
| Responsable de conceptos / redactor | Jaime Agostini |
| Responsable de conceptos / redactor | Ricardo Polinésio |
| Marketing supervisior | Selma Bertagnoli |
| Marketing Supervisior | Thamara Miranda |
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