Climat - "2 degrees is too much"

Nurun Paris

Nurun Paris Paris, Francia

Premios

8963

This ad is part of the ACT Responsible Collection

Marca: Climat
País: Francia

Anunciante: WWF

Título	2 degrees is too much
Agencia	Nurun Paris
Campaña	#2CTROP
Anunciante	WWF
Marca	Climat
Posted	Noviembre 2015
Sector Empresarial	Medio ambiente y ecología
Sinopsis	he idea : Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters.
Medio	Televisión y Cine
Director artístico	Stéphane Blin
Director artístico	Matthieu Droulez
Strategic Planning Director	Olivier Bailloux
Supervisora creativa	Pierre Bernet
Director de proyectos	Nicolas Clairaz
Productora	Prodigious
Productor de la productora	Patrick Pauwels
Productor de la productora	Aurélie Fournet
Productor de la productora	Sophie Bouyer
Productor de sonido	Boris Jeanne
Productor ejecutivo	Leyla Kaddoura
Productora	WiZZ
Productor de la productora	Amanda Stubbs
Productor de la productora	Matthieu Poirier
Business Affairs	Romain Busnel