Adrian Botan
Chief Creative Officer Europe at McCann
London, Reino Unido
TítuloSunday Grannies (Board)
Agencia
Campaña Sunday Grannies
Anunciante Vodafone
Marca Vodafone Romania
Fecha de primera difusión/publicación 2015
Sector Empresarial Servicios de telecomunicaciones
Sinopsis In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home.
Medio Case Study
Director artístico
Director ejecutivo de creación
Responsable de conceptos / redactor
Director creativo
Director creativo
Director de cuentas
Director de cuentas
Productora Multimedia Est
Director de cuentas
Director de cuentas

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