Título | Sunday Grannies (Board) |
Agencia | MRM//McCann |
Campaña | Sunday Grannies |
Anunciante | Vodafone |
Marca | Vodafone Romania |
Fecha de primera difusión/publicación | 2015 |
Sector Empresarial | Servicios de telecomunicaciones |
Sinopsis | In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home. |
Medio | Case Study |
Director artístico | Daniel Strugariu |
Director ejecutivo de creación | Adrian Botan |
Responsable de conceptos / redactor | Ruxandra Papuc |
Director creativo | Catalin Dobre |
Director creativo | Ioana Filip |
Director de cuentas | Dana Hogea |
Director de cuentas | Cornel Crihana |
Productora | Multimedia Est |
Director de cuentas | Dana Hogea |
Director de cuentas | Cornel Crihana |