| Filosofía | It is time to #choosepleasure and so Galaxy is kicking off its new series of activities with a delicious giant chocolate wall, coming exclusively to Westfield on the 15th June. The giant wall will be made up of real Galaxy chocolate bars and shoppers will be encouraged to choose pleasure by helping themselves to a bar as a free gift from Galaxy. The aim is to encourage people to see pleasure, not as a luxury, but as a necessity to a more fulfilling life. This experiential activity is part of a wider campaign with Time Out magazine called ‘30 days of pleasure’, which will give readers of Time Out the chance to win 30 Galaxy-themed prizes from ‘The ultimate movie night with Galaxy to a ‘Galaxy picnic set’. Galaxy and Time Out will also be publishing daily articles online on the importance of living well, which will be shared throughout the partnership. Galaxy will be supporting this activity with a digital campaign that which will be hosted on YouTube, with a #choosepleasure hub on Instagram. The digital clips will show different scenarios in which people have made time to integrate pleasure into their days: meeting friends for a sit-in coffee, taking a bath in a hectic day, enjoying a good book in a library and making time for outdoor yoga in a park. |
