Damon Collins
Founder at Joint London
London, Reino Unido
TítuloMoment of Truth
Agencia
Campaña Moment of Truth
Anunciante The Boots Company
Marca Boots Healthcare
PostedJulio 2008
Sector Empresarial Venta al detalle, distribución y cadenas de restaurantes
Lema Get beach gorgeous,
Filosofía The brief was to drive young women into Boots for their summer beauty shopping as they prepare to holiday abroad. The idea is based on the insight that, for most women, the first day of summer holiday is a moment to be dreaded. After months of being hidden under heavy winter clothes, they’ll have to reveal their bodies in public wearing just a tiny piece of fabric. The film features a packed beach falling silent to watch a young woman as she strips down to her bikini. Luckily, she looks gorgeous because she's done her beauty shopping at Boots.
Medio Televisión
Duración
Mercado Reino Unido
Productora
Director creativo
Director creativo
Director creativo
Responsable de conceptos / redactor
Director artístico
Productor de la agencia
Productor de la agencia
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Productor
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Postproducción

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