| Título | Little Red Riding Hood |
| Agencia | Y&R London |
| Campaña | Fairytales - ghd |
| Anunciante | ghd |
| Marca | ghd |
| Posted | Marzo 2011 |
| Sector Empresarial | Productos para el cuidado del cabello |
| Lema | You can do anything with your hair |
| Sinopsis | The camapign features "twisted fairytales", where Rapunzel, Red Riding Hood and Cinderella are all given a darker, more modern re-telling. |
| Filosofía | In our version of the fairytales, the heroines are empowered with a new confidence which they've acquired thanks to their ghds. |
| Problema | ghd literally changed hair care when they launched in 2000, and have become one of the UK's most coveted hair and beauty brands. The challange was how to maintain ghd's market leader status in the face of aggressive competition and a "maturing market", whilst maintaining the brand's desirability. |
| Medio | Prensa y publicaciones |
| Mercado | Reino Unido |
| Director creativo | Damon Collins |
| Responsable de conceptos / redactor | Adrian Lim |
| Director artístico | Steve Williams |
| Planificador de cuentas | Emily James |
| Director de cuentas | Annabel Evans |
| Responsable de cuentas de agencia | Katey-Ellen Price |
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