Fire Kills - "Clock Change"

Y&R London

Y&R London London, Reino Unido

9731

Título	Clock Change
Agencia	Y&R London
Campaña	Clock Change
Anunciante	Department For Communities & Local Government
Marca	Fire Kills
Fecha de primera difusión/publicación	2011 / 10
Sector Empresarial	Seguridad pública, salud e higiene
Sinopsis	The advertisements highlight the association we’re making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: The advertisements, which launches on 24 October, highlight the association we're making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: "British summer time comes to an end soon. Make sure you don't. When you change your clock, test your smoke alarm." British summer time comes to an end soon. Make sure you don’t. When you change your clock, test your smoke alarm.”
Filosofía	The new national Fire Kills campaign will encourage people to test their smoke alarm when they change their clocks.
Medio	Web Film
Productora	MPC LDN
Director de cuentas	Graham Smith
Planificador de cuentas	Neasa Cuniffe
Director artístico	Jerry Hollens
Responsable de conceptos / redactor	Mike Boles
Director creativo	Damon Collins
Director de publicidad	Mary-Ann Auckland
Productor de la agencia	Jen Fewster
Realizador	Giles Revell
Productor	Stella Pye
Director de fotografía	Andy Taylor Smith