Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, Italia
TítuloTo Kill Spoilers You Need The Best Ones at Killing 2
Agencia
Campaña Spolier Killers
Anunciante Sky
Marca Gomorrah
Fecha de primera difusión/publicación 2017 / 11
Sector Empresarial Programas y cadenas de televisión y radio
Sinopsis Anyone who loves TV series has to fight every day against a terrible enemy: spoilers. But eventually the launch of the third season of Gomorrah, the Italian award-winning original Sky production about the ruthless Mafia-like Neapolitan crime syndicate, can solve the situation. By scanning the conversations on social media, we hijack the audience attention about the most famous TV series like Game of Thrones, Narcos, Stranger Things or The Walking Dead, replying users’ spoiler posts with customized videos of the bloodiest Bosses of Gomorrah. In the videos the most evil characters of the most evil TV series threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers. The Spoiler Killers project lands on spoilerkillers.it, a digital tool that allows users to generate by themselves customizable videos to terrorize all of their friends who usually spoiler their favourite shows. With a subtle and cynical logic that any boss would appreciate: be able to talk about Gomorrah, by exploiting conversations about the rival TV series.
Medio Televisión
Duración
Director ejecutivo de creación
Director creativo adjunto
Director creativo adjunto
Director creativo adjunto
Director creativo adjunto
Worldwide Chief Creative Officer
Chief Executive Officer (CEO)
Digital Creative Director
Digital Creative Director
Director artístico
Responsable de conceptos / redactor
Director artístico
Associate Copywriter
DIRECTOR DE SERVICIO AL CLIENTE
Director de cuentas
Jefe de cuentas
Agency TV Producer
Head of TV
Digital Project Manager
Social Media Manager
Productora
Realizador
Director de fotografía
Montador
Música
Sonido
Postproducción

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