help i can't sleep - "Balding"

twofifteenmccann

twofifteenmccann San Francisco, Estados Unidos

8426

Marca: help i can't sleep
País: Estados Unidos

Anunciante: Help Remedies

Título	Balding
Agencia	twofifteenmccann
Campaña	Dream Recommendations
Anunciante	Help Remedies
Marca	help i can't sleep
Fecha de primera difusión/publicación	2011 / 3
Sector Empresarial	Medicamentos
Filosofía	Dream 9: Specially formulated for persons suffering from age/masculinity worries.
Problema	Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Resultado	Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live.
Medio	Web Film
Productora	Tool of North America
Producción musical	Human
Director ejecutivo de creación	Scott Duchon
Director ejecutivo de creación	John Patroulis
Director creativo	Paul Caiozzo
Director creativo	Nathan Frank
Director artístico	Paul Caiozzo
Director artístico	Nathan Frank
Responsable de conceptos / redactor	Paul Caiozzo
Responsable de conceptos / redactor	Nathan Frank
Productor de la agencia	Mandie Bowe
Productor de la agencia	Joyce Chen
Jefe de cuentas	Melissa Hill
Realizador	Geordie Stephens
Montaje	Arcade Edit
Postproducción	LifelongFriendshipSociety
Efectos especiales	LifelongFriendshipSociety