Pedro Utzeri
Group Creative Director at Leo Burnett Tailor Made, São Paulo
São Paulo, Brasil
TítuloSportsCenter Emoji-Fied
Agencia
Campaña SportsCenter Emoji-Fied
Anunciante Samsung Group
Marca Samsung Galaxy S9
Fecha de primera difusión/publicación
Sector Empresarial Telefonía móvil y buscapersonas
Filosofía Samsung launched the Galaxy S9 smartphone with an innovative app that transforms anyone into a personalized emoji. To show this innovation, we had an intervention on ESPN's SportsCenter and transformed the anchors into emojis. Live. In other words, for the first time ever, the most-watched sports program in the world was presented by emojis. An innovative way for Samsung to launch a product in an entertaining way.
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