Igor Kaleñski

Igor Kaleñski

Global e-Commerce Lead at Molecular BBDO
Warsaw, Polonia


Igor Kalenski, e-Commerce Global Lead at Molecular BBDO and CEO at BBDO Group in Poland, with 20 years of experience in the advertising industry and business consulting. Specializing in e-commerce, Igor has an extensive track record of putting under-performing businesses back to growth. Also, he is blockchain enthusiast.

A member of the Supervisory Boards – Polish Marketing Communication Association and the Polish branch of the IAA, Arbitrator of the Advertising Ethics Commission and a THINKTANK expert. Former Chairman of Polish Marketing Communication Association, Member of Management Board of Direct Marketing Association and Superbrands Brand Committee. Also, a former member of the advisory group for the Monetary Policy Council attached to the Ministry of Foreign and European Affairs.

Previously, CEO of the Saatchi & Saatchi Group in Poland, SPARK Software Managing Partner, Partner in PAAN CAPITAL Investment Fund and Member of Management Board of Sequoia pharmaceutical group. Also served as a Chairman of MRM Momentum Worldwide Agency, a part of McCann Worldgroup. Prior member of a group responsible for introducing Citibank GCB into the Polish market. Also employed as an academic at the Faculty of Economics of the Warsaw School of Economics.

Graduated in Finance and Banking from the Warsaw School of Economics, Postgraduate Psychology Studies from the University of Warsaw and Batory Foundation School of Economics for university lecturers. Scholarship student of PhD studies at the University of Rochester New York.


Global e-Commerce Lead
Molecular BBDO
2017 - Presente (3 años 8 meses)
Molecular is a global e-commerce consulting and production hub of BBDO Worldwide agency network. Our e-commerce native teams have gained experience working in 50 markets and 150 e-retailers, including Amazon, Walmart, Target, Alibaba Group, JD.com, and others. We also work for clients on DTC (direct to consumer) solutions.

We are a tech-led company and our business operations model is powered by the full deployment of technology in everything we do. Our in-house Molecular Lab Suite is designed to simplify all processes related to building brand presence in e-retail, as well as to our agency-client ways of working. We use marketing automation systems to increase demand and sales conversion.
CEO | Global e-Commerce Lead
Warsaw, Polonia
July 2016 - Presente (4 años 2 meses)
BBDO Warsaw is a Polish branch of the most awarded advertising network of the last decade. For eleven years in a row, BBDO has been ranked the most creative agency network in the world in The Gunn Report. In addition, in 2017, BBDO was named Network of the Year at Cannes and the most effective agency network in the world in the Global Effie Effectiveness Index.

BBDO Warsaw is a modern communication group, that offers a full range of advertising services across all media platforms. The agency and its divisions, specialize not only in advertising campaigns, but also produce digital content and tools, along with consumer experience design and product design.

In 2017 BBDO Warsaw was restructured and Digital Production Hub - BBDO Section48 was set up. It produces content and media for BBDO’s European offices. Nearshore business model and agile management ensure maximum effectiveness, and agency’s creative support distinguishes Section48 from other digital production houses.

Beginning of 2018 BBDO Worldwide established in Warsaw a Global e-Commerce Hub - MolecularBBDO. It is a one-stop-shop, offering all-encompassing e-commerce solutions on a global scale, as well as consulting services tailored to specific markets. This is the sole global structure of BBDO that designs products and services dedicated to brand commerce.
Managing Partner
Spark Software
2015 - 2016 (1 año)
Spark Software is a FMCG-focused tech company building an innovative digital platform for the global retail market - digital ecosystem aiming to revolutionise off-line grocery retail.

Responsible for introduction of the eCommerce Platform, including: product strategising and development (mobile application for shoppers, digital platform for retailers and producers, eCommerce data base), legal, marketing and sales (go-to-market strategy and positioning, relationships with management of Top100 leading FMCG companies).
2013 - 2015 (2 años)
PAAN CAPITAL is an independent investment fund investing in both mature and early stage businesses. The team combines many years of investment experience, gained in leading international companies and private equity fund, with managerial experience, built through managing branches of international corporations and a capital group listed on the Warsaw Stock Exchange.

10/2014-05/2015 Partner.
Responsible for business development, origination and strategic planning of principal investments: KAN sp. z oo. (Tatuum), Sequoia sold to Maspex Group (Omegamed, Sambucol), RH+ Laboratoria.

10/2013-03/2015 Sequoia Supervisory Board Member delegated by PAAN CAPITAL.
Pharma company managing innovative portfolio of products within OTC segment sold to Maspex Wadowice Group in 2015. SEQUOIA Science for Health & Life
Warsaw, Polonia
2008 - 2014 (6 años)
Turned Saatchi&Saatchi Poland into largest agency in Central Europe and eCommerce Hub for EMEA.

Reorganized Saatchi&Saatchi Group in 2009. Set up and developed, strategically important for further growth: Saatchi&Saatchi Digital and Saatchi&Saatchi Brand Consulting.

In 2013 through acquisitions and integration, Saatchi&Saatchi Poland became the largest agency in Central Europe with unique and most innovative profile - fully digitalized specializing in eCommerce.

Market standings: Impactor Agency of the Year 2014, Title of “2014 Superbrand”, Agency of the Year 2013 and 2012, Interactive Agency of the 2013, “The Dream Agency” The most desirable agency according to Clients, Press Magazine Dec 2012
Warsaw, Polonia
2002 - 2008 (6 años)
In 2003 restructured and merged MRM (McCann Relationship Management) and Momentum (Momentum Experiential Marketing) into Momentum Worldwide. Took the agency from loss to 2nd best operation in EMEA region in terms of profit margin.

Market standings: Integrated Agency of the Year 2007. Best Agency 2007, 2006 according to Millward Brown Client Satisfaction Survey.


Postgraduate in Psychology

2004 - 2005 (1 año)

PhD (1st year)in Economics

1995 - 1996 (1 año)

MA, BA in Finance and Banking, Economics

1991 - 1995 (4 años)
V-ce President of Polish Independent Students' Association (NZS). "Top Ten Students Award" (the best ten out of 10,000 students – obtained an average grade of 5.5 (A+)) Challenge in Management Perspectives, The London School of Economics & Unilever, 1994, 1993. Finalist of the team competition for CEE Countries.

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