Ben Leeves
Sound Designer at Grand Central Sound Studios
London, Reino Unido
TítuloBBQ Bundle
Agencia
Campaña Summer 2021
Anunciante Ocado
Marca Ocado
Fecha de primera difusión/publicación
Sector Empresarial Compras en línea y comercio electrónico
Filosofía The new campaign celebrates the summer traditions of BBQs, picnics, sun-bathing and garden get-togethers and highlights tribes of people with familiar characteristics who like to get together and eat outdoors in the sunshine. From ‘charred sausage lovers’, to ‘half in the sun, half in the shade picnic-ers’, ‘gin o’clockers and ‘sunset spritzers’. The sunny tribes are matched to deals on much-loved brands including Heinz ketchup, Doritos and Holy Guacamole.

Summer themes are also highlighted with sports fans cast as ‘half-time snack grabbers and tennis pros who like their strawberries as the ‘armchair umpires’. Being safe in the sun is also covered, with the ‘can you do my backers’ - the folks we all recognise who cannot quite reach with the sun cream.
Medio Televisión
Duración
Sonido
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director ejecutivo de creación
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Agency TV Producer
Chief Strategy Officer
Planificador de cuentas
Business Director
Director de cuentas
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Ejecutivo de cuentas
Realizador
Productor de la productora
Productora
Director de fotografía
Postproducción
Montador
Colorista
Sound Engineer
Music Supervision

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