Alessandro Antonini
ECD and Global Creative Director at Leo Burnett Milan, Milano
Milano, Italia
TítuloNew 500X - A Taste of Tomorrow. Today
Agencia
Campaña New 500X - A Taste of Tomorrow. Today
Anunciante Fiat
Marca Fiat 500X
Fecha de primera difusión/publicación 2018 / 9
Sector Empresarial Automóviles compactos y pequeños
Sinopsis Made by the Leo Burnett creative agency and directed by Ago Panini for the Movie Magic Production Company, the short is set in a Sixties Italian city, where a young couple are riding in a D series Fiat 600 along streets lined with the shops, passers-by and cars of the period. We are viewing the origins of the Italian design and manufacturing excellence which was soon to conquer the world. Suddenly, a lightning bolt strikes the car and projects it into the future, which is our present, transforming it into the New 500X. The leap through time amazes the young couple who soon warm up to their "taste of tomorrow". Through some thrilling situations, the young people discover the driving assist systems that make any journey in the New 500X a unique, comfortable, safe, fun experience. An experience reinforced by the new family of small Turbo petrol engines that deliver brilliant performances and an outstanding ride. The couple are also fascinated by the Uconnect 7" HD LIVE system, which provides satellite navigation and connectivity: truly another world. All contained in a crossover with completely renewed styling that still retains its distinctive, iconic character, featuring the new Full Led headlights for greater visibility and safety. The short ends with the young couple returning to their own time, still on board the New 500X. At the end of their extraordinary journey is a cameo of American actor Christopher Lloyd playing the part of a smug and original traffic warden.
Medio Web Film
Duración
Director ejecutivo de creación
Director ejecutivo de creación
Director ejecutivo de creación
Responsable de conceptos / redactor
Director artístico
DIRECTOR DE SERVICIO AL CLIENTE
Responsable de cuentas de agencia
Head of TV
Agency TV Producer
Realizador
Producer CDP
Productor ejecutivo
Montador
VFX/Post Production
Audio Post Production
Responsable de conceptos / redactor
Print Art Director
Print Art Director
Print Art Director
Media Agency

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