Lisa Hurwitz

Lisa Hurwitz

Vice President, Global Brand Design at Kimberly-Clark
Chicago, Estados Unidos


Este perfil ha sido creado porque Lisa Hurwitz ha sido referenciado en AdForum


Vice President, Global Brand Design
Estados Unidos
May 2015 - Presente (5 años 3 meses)
EVP, Managing Director P&G
Chicago, Estados Unidos
2014 - 2015 (1 año)
- Responsible for all strategy, communications and media planning for SMG’s P&G NA business
- Managing full P&G portfolio across 2 markets NYC (MediaVest) and Chicago (Starcom) in addition to global consulting
- Oversight of SMG’s 30+ P&G brand assignments, including Tide, Olay, Pantene, Cover Girl, Crest, Always, and Vicks
- Restructured the 100+ person P&G planning team across NYC & Chicago
- Member of SMG "Commerce" lead team
- Member of Starcom’s Managing Board
SVP, Business Development
Chicago, Estados Unidos
2009 - 2013 (4 años)
- Grew the Arc P&G business 30%+ in North America over 4 years
- Managed full Arc P&G portfolio across 17+ brands
- Won 7 new P&G assignments since 2009 including Tide, Target and Walgreens
- Direct responsibility for managing 120+ person P&G NA team across all functions: creative, strategic planning, account management and production;
- Held all P&L and financial decision-making responsibility for Arc P&G NA business
- Oversaw Arc's Global P&G business in 3 key regions beyond NA - Asia, Greater China and Western Europe
- Grew the digital revenue for Arc P&G team by 50% YOY since 2009 on the back of eCommerce and mobile capabilities
- Won Gold Effie for Pantene Weather Program
- Won 2 Shopper Marketing Effie’s for P&G beauty work across Pantene, Olay and Cover Girl
- Designated Global eCommerce lead for Arc, Leo Burnett agencies
- Member of Leo Burnett P&G Global Leadership team
EVP, Business Development
Chicago, Estados Unidos
January 2007 - January 2009 (2 años)
Leo Burnett / Arc Worldwide

- Led all marketing and business development initiatives across U.S. for combined LB /Arc agency
- Helped redefine agency’s core value proposition to create a new positioning, mission, vision for LB/Arc
- Managed new business and marketing teams, including accountability for all new business pitches, pitch staffing, and execution
- Won new business for key accounts including Blackberry globally and Harrah’s (Ceasars and Harrahs) and became executive sponsor for those businesses to lead overall strategic initiatives
- Innovation evangelist to ensure core competitive agency offerings such as digital and retail / shopper marketing are leveraged on current and new clients
- Led development and execution of agency’s prospecting plan and strategy
- Member of LB/Arc Executive Committee responsible for all leadership decisions and new initiatives


BA in English

Activities and Societies: Golden Key National Honor Society

Talentos Similares

Lisa Smith
Vice President of Brand Design
Sam Bergen
Vice President, Global Brand Creative
Beats by Dr. Dre
Fernando Machado
Senior Vice President of Global Brand Management
Burger King Corporation
Michelle Adelson
Vice President -- Branding
Neena Koyen
Vice President, Brand Communications Director
McCann Worldgroup, New York
Brandon Snow
Senior Vice President, Global Marketing Partnerships
NBA China
Emily Buchanan
Senior Director of Brand Marketing, Executive Vice President
Carmichael Lynch Relate, Minneapolis
Jon Iwata
Senior Vice President, Chief Brand Officer

Crea tu Perfil Público and become a member of AdForum

Get Started