Título | Wolf/Sheep |
Brief | The key objective of this campaign is to raise awareness of the difficulties that people with autism face when engaging in social interaction. While many of them wish to engage in social contact, such situations are extremely stressful or outright frightening to them. That’s why social contact is symbolized by two painted hands, while the depicted animals illustrate a situation of fear. |
Agencia | Ruf Lanz Werbeagentur |
Campaña | Social contact can be frightening |
Anunciante | Autism Forum Switzerland |
Marca | Autism Forum Switzerland |
Fecha de primera difusión/publicación | 2017 / 12 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Lema | Social contact can be frightening for people with autism |
Sinopsis | Autism Forum Switzerland is a nonprofit organization. Their national sensitization campaigns aim to awaken the public’s understanding for people with autism. |
Medio | Prensa y publicaciones |
Director creativo | Markus Ruf |
Director creativo | Danielle Lanz |
Director artístico | Isabelle Hauser |
Responsable de conceptos / redactor | Markus Ruf |
Foto / Ilustración | Illusion |
Ejecutivo de cuentas | Anita Roth |