Markus Ruf
Concepteur / rédacteur at Ruf Lanz Werbeagentur
Zürich, Suiza
TítuloWolf/Sheep
BriefThe key objective of this campaign is to raise awareness of the difficulties that people with autism face when engaging in social interaction. While many of them wish to engage in social contact, such situations are extremely stressful or outright frightening to them. That’s why social contact is symbolized by two painted hands, while the depicted animals illustrate a situation of fear.
Agencia
Campaña Social contact can be frightening
Anunciante Autism Forum Switzerland
Marca Autism Forum Switzerland
Fecha de primera difusión/publicación 2017 / 12
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Lema Social contact can be frightening for people with autism
Sinopsis Autism Forum Switzerland is a nonprofit organization. Their national sensitization campaigns aim to awaken the public’s understanding for people with autism.
Medio Prensa y publicaciones
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Foto / Ilustración
Ejecutivo de cuentas

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