Daniel Schaefer
Responsable de la creación at Jung von Matt London
Amsterdam, Países Bajos
TítuloRoller Coaster
Agencia
Campaña Roller Coaster - Barclays
Anunciante Barclaycard
Marca Barclaycard
Fecha de primera difusión/publicación 2010 / 1
Sector Empresarial Tarjetas de crédito
Sinopsis The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Filosofía The four week campaign launches online on YouTube and Barclaycard’s Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial.


Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Medio Televisión
Montaje
Sonido
Productor de la agencia
Director de cuentas
Planificador de cuentas
Director creativo
Director artístico
Responsable de conceptos / redactor
Productora MJZ
Realizador
Director de fotografía
Postproducción
Montador

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started