Barclaycard - "Roller Coaster / Making of..."

BBH

BBH London, Reino Unido

7859

Marca: Barclaycard
País: Reino Unido

Anunciante: Barclaycard

Título	Roller Coaster / Making of...
Agencia	BBH
Campaña	Roller Coaster - Barclays
Anunciante	Barclaycard
Marca	Barclaycard
Posted	Enero 2010
Sector Empresarial	Tarjetas de crédito
Sinopsis	The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Filosofía	The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Medio	Televisión
Duración	235 seconds
Montaje	Final Cut
Sonido	Wave Studios
Director creativo	Adam Tucker
Director artístico	Szymon Rose
Responsable de conceptos / redactor	Daniel Schaefer
Realizador	Nicolai Fuglsig
Productora	MJZ
Director de fotografía	Alwin Kuchler
Director de cuentas	Nick Phelps
Planificador de cuentas	Nicky Vita
Productor de la agencia	Olly Chapman
Montador	Rick Russell
Postproducción	The Mill London