|Título||For Whatever Life Throws|
|Campaña||For Whatever Life Throws|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Productos de limpieza, jabones, detergentes|
|Lema||Dirt is good|
|Sinopsis|| The 50” portrays a bright eyed, freckled girl in a pristine white dress, walking confidently as stains are thrown at her from all sides. The visual spectacle aims to show that Mum has done her best to prepare her children for a world of uncertainty. |
Unilever wanted to successfully launch a new formulation of Persil’s Small & Mighty in all new packaging.
Small & Mighty offers better stain removal in an innovative, multifunctional bottle that includes a combined applicator and in-wash detergent holder.
Tapping into mothers’ desires to put their children’s well-being first, Unilever wanted to get mums to sit up and notice their new product, but also reflect on whether they were doing everything possible to bring up emotionally resilient kids.
Success involved driving trial and subsequent purchase of the product in order to achieve market share gains. The objective was to reverse market share declines in France, maintain momentum in the UK and deliver a stand-out campaign which engaged with consumers emotionally.
The declining market share in France was reversed with a 6% sales increase delivering incremental sales of 1.9 million Euros. The campaign doubled the UK market share target with a 9% sales increase delivering sales of 3.3 million Euros.
|Audio Post Production||Wave Studios|
|Director de publicidad||Patricia Corsi|
|Director de publicidad||Hajar Alafifi|
|Director ejecutivo de creación||Dave Henderson|
|Director ejecutivo de creación||Richard Denney|
|Director artístico||Christopher Bowsher|
|Responsable de conceptos / redactor||Frances Leach|
|Director artístico||Steve Wioland|
|Responsable de conceptos / redactor||Matt Woolner|
|Productor de la agencia||Trudy Waldron|
|Productor de la agencia||Jeremy Muthana|
|Planificador de cuentas||Charlie Snow|
|Planificador de cuentas||Jeremy Muthana|
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