Richard Denney
Director ejecutivo de creación at St Luke’s
London, Reino Unido
TítuloJet
Agencia
Campaña Idle Thumbs - Virgin Mobile
Anunciante Virgin Mobile
Marca Virgin Mobile
Fecha de primera difusión/publicación
Sector Empresarial Servicios de telefonía móvil, WAP
Lema The Devil Makes Work For Idle Thumbs
Resultado This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin.
Medio Televisión
Duración
Mercado Reino Unido
Director artístico
Responsable de conceptos / redactor
Realizador
Director de cuentas
Director de publicidad
Actor /Celebridad
Planificador de cuentas
Planificador de cuentas
Deputy Planning Director

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