|Campaña||Idle Thumbs - Virgin Mobile|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Servicios de telefonía móvil, WAP|
|Lema||The Devil Makes Work For Idle Thumbs|
|Resultado||This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin.|
|Director artístico||Richard Denney|
|Responsable de conceptos / redactor||David Henderson|
|Director de cuentas||Georgina Wood|
|Director de publicidad||James Kydd|
|Actor /Celebridad||Busta Rhymes|
|Planificador de cuentas||Tom Morton|
|Planificador de cuentas||Sherree Halliwell|
|Deputy Planning Director||Tom Morton|
Advertising, Creative Strategy, Copywriting
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