Rohit Kumar
Business Development Manager at 3R Advertising
Mumbai, India
TítuloThe Good Vibes Project
Campaña The Good Vibes Project
Anunciante Sense International India
Marca Sense International India
Fecha de primera difusión/publicación
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis The world’s deaf-blind population has been left out of the digital revolution ౼ until now. Previously, their only means of communication required physical contact, which limited interaction and robbed them of any privacy. For the first time in human history, the Good Vibes mobile app sets them free. Using a smartphone’s vibration mode, deaf-blind individuals can easily and discreetly communicate with morse code ౼ a mix of short and long vibrations. With every text they send, they send a message of hope to their community.
Medio Televisión
Advertising Agency
Design Agency
Production Company
Director creativo
Director creativo
Responsable de conceptos / redactor
Director artístico

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