Volkswagen Arteon - "Hafencity"

Grabarz & Partner

Grabarz & Partner Hamburg, Alemania

Premios

5975

Marca: Volkswagen Arteon
País: Alemania

Anunciante: Volkswagen

Título	Hafencity
Brief	The design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses. These are the amazing results of a shoot by the blind photographer Pete Eckert, who created pictures of the new VW Arteon using double exposure and light paintings. There was no post-editing.
Agencia	Grabarz & Partner
Campaña	The blind photographer and the new Arteon
Anunciante	Volkswagen
Marca	Volkswagen Arteon
Posted	Noviembre 2018
Sector Empresarial	Automóviles
Sinopsis	The new Arteon and its design is presented with photos shot by the blind photographer, Pete Eckert.
Medio	Prensa y publicaciones
Responsable de la creación	Ralf Heuel
Director del grupo de creación	Tobias Ahrens
Director creativo	Julijus Rebic
Director creativo	Roman Jonsson
Responsable de conceptos / redactor	Sandra Kemmer
Responsable de conceptos / redactor	Tim Berger
Responsable de conceptos / redactor	Tim Heller
Responsable de conceptos / redactor	Phillip von Schwerin
Director artístico	Svein Olsen
Director artístico	Navid Shahabi
Director artístico	Artur Schäfer
Director artístico	Erwin Lorenz
Fotógrafo	Pete Eckert
Productor de la agencia	Axel Döpner
Productor de la agencia	Michael Guntner
Diseñador gráfico	Vanessa Barz
Diseñador gráfico	Felix Otterski
Chief Executive Officer (CEO)	Reinhard Patzschke
Responsable de cuentas de agencia	Ina Croissier
Comprador de arte	Garnet Matthiesen
	Felix Albers
	Ann-Katrin Erich
Strategist	Oliver Waldmann
Strategist	Valerie Gast