Sickkids Foundation - "SickKids VS - All In"

Cossette

Cossette Toronto, Canadá

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10723

This ad is part of the ACT Responsible Collection

Marca: Sickkids Foundation
País: Canadá

Anunciante: SickKids Foundation

Título	SickKids VS - All In
Brief	Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul.To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their own neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join.
Agencia	Cossette
Campaña	SickKids VS: All In
Anunciante	SickKids Foundation
Marca	Sickkids Foundation
Posted	Enero 2019
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	The Hospital for Sick Children (SickKids) is a health-care community dedicated to improving the health of children. Our mission is to provide the best in family-centred, compassionate care, to lead in scientific and clinical advancement, and to prepare the next generation of leaders in child health.
Medio	Case Study
Diseño imagen	A52
Global Chief Creative Officer	Carlos Moreno
Global Chief Creative Officer	Peter Ignazi
Responsable de conceptos / redactor	Craig McIntosh
Responsable de conceptos / redactor	Sarah Rutherford
Director creativo	Craig McIntosh
Director creativo	Sarah Rutherford
Director creativo	Jaimes Zentil
Director creativo	Mario Cesareo
Director artístico	Jaimes Zentil
Director artístico	Mario Cesareo
Diseñador	Oleg Portnoy
Productor de la agencia	Dena Thompson
Account Coordinator	Maggie Kent
Ejecutivo de cuentas	Hillary Gonzalez
Ejecutivo de cuentas	Lily Dang
Director de cuentas	Daniel Dolan
Director de cuentas	Melissa Levenberg
Vice President (VP)	Michelle Perez
Brand Director	Michelle Perez
Strategist	Rosie Gentile
Chief Strategy Officer	Jason Chaney
Productora	Skin & Bones
Montaje	Skin & Bones
Realizador	Mark Zibert
Realizador	James Michael Chiang
Director de fotografía	Chris Mabley
Director de fotografía	Rico Moran
Productor ejecutivo	Dan Ford
Productor ejecutivo	Liane Thomas
Productor delegado	Rita Popielak
Productor delegado	Jeff Schwartz
Montador	Marka Rankovic
Montador	Warren Goodwin
Flame Artist	Jesse Monsour
Colorista	Paul Yacono
Online Facility	The Vanity
Colorista	Andrew Exworth
Music Licensing	Francois Lachance
Empresa de creación sonora	SNDWRX
Music Creative Director	Didier Tovel
Photography Studio	JK Reps
Fotógrafo	Sandy Pereira
Mural Artist	Ømen514
Retocador	Trevor Gauthier
Artista de producción	Shireen Kok
Studio Director	Raque Mullen
Print Producer	Dawn-Marie Mills
Media Agency	OMD Global