| Título | Moonwalk |
| Agencia |
FCB Lisbon
|
| Campaña |
Don't text and drive.
|
| Anunciante |
ACAM Drivers Safety Association
|
| Marca |
ACAM Drivers Safety Association
|
| Fecha de primera difusión/publicación |
2016 / 3
|
| Sector Empresarial | Servicios domésticos
|
| Lema | Don't text and Moonwalk. Don't text and drive. |
| Sinopsis | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
| Filosofía | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
| Problema | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
| Resultado | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
| Medio |
Publicidad en revistas
|
| Director artístico |
Ian Guimarães
|
| Responsable de conceptos / redactor |
Viton Araùjo
|
| Responsable de la creación |
edson athayde
|
| Chairman |
Luis Silva Dias
|
| Illustrator |
Ian Guimarães
|
