Título | Shark Dive |
Agencia |
FCB Lisbon
|
Campaña |
Don't text and drive
|
Anunciante |
ACAM Drivers Safety Association
|
Marca |
ACAM Drivers Safety Association
|
Fecha de primera difusión/publicación |
2016 / 2
|
Sector Empresarial | Servicios domésticos
|
Lema | Don't text and Shark Dive. Don't text and drive. |
Sinopsis | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
Filosofía | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
Problema | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
Resultado | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
Medio |
Cartel
|
Director artístico |
Ian Guimarães
|
Responsable de conceptos / redactor |
Viton Araùjo
|
Responsable de la creación |
edson athayde
|
Chairman |
Luis Silva Dias
|
Illustrator |
Ian Guimarães
|