|Título||Love Without Barriers|
|Campaña||Love Without Barriers|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Televisión, alta fidelidad, video, equipo de música y accesorios|
|Lema||We rise together|
|Sinopsis||With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all this through his sister’s body.|
|Filosofía||Rumos is a tech company focused on shortening the distance between people and technology. Show people that barriers can be overcome with the help of technology.|
|Problema||We transformed a simple video data streaming into an immersive and real VR experience.It all using a H.264 compression on the sister’s head camera to be transformed and sent as an MP4 into the wheelchair basketball athlete’s VR headset through video stream, enabling the athlete to have a real-time video playing on his VR headset. The execution was captured to furtherly be a social video enabling people to watch it through a website fully integrated with social media platforms.|
|Resultado||Increase of social media engagement.73% of brand noriety increaseTripled the number of unique visitor on the website|
|Director ejecutivo de creación||Edson Athayde|
|Chairman||Luis Silva Dias|
|Responsable de conceptos / redactor||André Felix|
|Director artístico||Ian Guimarães|
|Director de fotografía||Pedro Patrocínio|
|UX Designer||Jeison Valejo|
|Frontend Developer||Antônio Figueiredo|
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