Luis Silva Dias
EVP, Chief Creative Officer at FCB Lisboa
Lisboa, Portugal
TítuloLove Without Barriers
Agencia
Campaña Love Without Barriers
Anunciante Rumos
Marca Rumos
Fecha de primera difusión/publicación
Sector Empresarial Televisión, alta fidelidad, video, equipo de música y accesorios
Lema We rise together
Sinopsis With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all this through his sister’s body. 
Filosofía Rumos is a tech company focused on shortening the distance between people and technology. Show people that barriers can be overcome with the help of technology. 
Problema We transformed a simple video data streaming into an immersive and real VR experience.It all using a H.264 compression on the sister’s head camera to be transformed and sent as an MP4 into the wheelchair basketball athlete’s VR headset through video stream, enabling the athlete to have a real-time video playing on his VR headset. The execution was captured to furtherly be a social video enabling people to watch it through a website fully integrated with social media platforms. 
Resultado Increase of social media engagement.73% of brand noriety increaseTripled the number of unique visitor on the website 
Medio Redes Sociales
Duración
Más información
Director ejecutivo de creación
Chairman
Responsable de conceptos / redactor
Director artístico
Realizador
Director de fotografía Pedro Patrocínio
Productora
UX Designer Jeison Valejo
Frontend Developer Antônio Figueiredo

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