Luis Silva Dias
EVP, Chief Creative Officer at FCB Lisboa
Lisboa, Portugal
Campaña Smartbell
Anunciante AXA
Marca AXA
PostedMay 2017
Sector Empresarial Transportes, viajes y turismo
Sinopsis FCB Warsaw and AXA, one of Europe’s leading insurance firms, created “Smartbell” to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever “bike insurance,” a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road.
Medio Web Film
Responsable de la creación

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