|Fecha de primera difusión/publicación|
|Sector Empresarial||Programas y cadenas de televisión y radio|
|Lema||More than creating a brand promotion, we created a brand-new sport.|
|Sinopsis||We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport.|
Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable.
|Problema|| Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. |
Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater?
|Resultado|| MOST WATCHED AND SHARED VIDEO|
IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA
22X MORE VIEWS
THAN THE 2ND MOST POPULAR VIDEO
225.000€ IN ONLINE
IMPACTED OVER 18 MILLION HOMES
IN 70 DIFFERENT COUNTIRES
|Banda Sonora||Fast Eddie Nelson - Baptize me in Wine|
|Director creativo adjunto||Edson Athayde|
|Director creativo||Luis Silva Dias|
|Responsable de conceptos / redactor||Viton Araùjo|
|Director artístico||Rodrigo Burdman|
|Director artístico||Eduardo Pastor|
|Product Development||Ricardo Marques|
|Sound Designer||Paulo Costa|
Uncovering what makes consumers tick for more than 15 years.
WCRS has promoted creative team Ross Neil and Billy Faithfull to...
Elsa Rakotoson started off working for fashion and photography ma...
Hi, I'm Tamryn. An award-winning Senior Creative currently Freela...
Specialties: Production of digital, print, outdoor, POP, collater...
LIDA executive creative director Nicky Bullard has been snapped u...
Advertising, Creative Strategy, Copywriting
Dimitri was born in Moscow but spent most of his life in France....