FUEL TV - "Cobblestone Riders"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

Premios

6496

Marca: FUEL TV
País: Portugal

Anunciante: FUEL TV

Título	Cobblestone Riders
Agencia	FCB Lisbon
Campaña	Cobblestone Riders
Anunciante	FUEL TV
Marca	FUEL TV
Fecha de primera difusión/publicación	2017 / 3
Sector Empresarial	Programas y cadenas de televisión y radio
Lema	More than creating a brand promotion, we created a brand-new sport.
Sinopsis	We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport.
Filosofía	Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable.
Problema	Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater?
Resultado	MOST WATCHED AND SHARED VIDEO IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA 22X MORE VIEWS THAN THE 2ND MOST POPULAR VIDEO 225.000€ IN ONLINE EARNED MEDIA IMPACTED OVER 18 MILLION HOMES IN 70 DIFFERENT COUNTIRES
Medio	Web Film
Duración	120 seconds
Banda Sonora	Fast Eddie Nelson - Baptize me in Wine
Director creativo adjunto	edson athayde
Director creativo	Luis Silva Dias
Responsable de conceptos / redactor	Viton Araùjo
Director artístico	Rodrigo Burdman
Director artístico	Eduardo Pastor
Diseñador	João Martins
Product Development	Ricardo Marques
Realizador	Mario Patrocinio
Realizador	Pedro Patrocinio
Sound Designer	Paulo Costa
Postproducción	Claudio Jordão