|Brief||There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.|
|Sector Empresarial||Transportes, viajes y turismo|
|Sinopsis||There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.|
|Problema||Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.|
|Director creativo||Edson Athayde|
|Director creativo||Luis Silva Dias|
|Responsable de la creación||Edson Athayde|
|Responsable de conceptos / redactor||Edson Athayde|
|Responsable de conceptos / redactor||Márcio Nazianzeno|
|Director artístico||Eduardo Pastor|
|Director artístico||Andre Santos|
|Sonido||O Menino Grava|
Adrian started at Saatchi and Saatchi before moving to BBH where...
Dennis Lück is the most awarded creative in Switzerland, with the...
Caitlin is Regional Creative Director, EMEA for Facebook and Inst...
I am a marketing leader with 20+ years experience helping Fortune...
Heads of 4Creative 2012 - Now Fallon/London 2006 - 2012 TBWA/Lond...
I’m an international creative who spent the last decade building...
Leo Copet was born in Reims. He started his music career in 2006...