Título | The story |
Agencia | Saatchi & Saatchi NY |
Campaña | The story |
Anunciante | Aid For Aids/Aid For Life |
Marca | Aid For Aids/Aid For Life |
Fecha de primera difusión/publicación | 2021 / 7 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Sinopsis | The campaign is a story of hope, optimism, and determination, highlighting the lengths AID FOR AIDS / AID FOR LIFE have gone and will continue to go to get help where it is needed. The Saatchi team chose to tell this story through animation to emphasize the dove, AID FOR AIDS’ logo, but also to discuss a complicated topic in an easily digestible way to evoke understanding and appreciation from the viewer. |
Medio | Interactivo |
Duración | |
Chief Executive Officer (CEO) | Andrea Diquez |
Responsable de la creación | Daniel Lobatón |
Director creativo | Lauren Varvara |
Responsable de conceptos / redactor | Lauren Varvara |
Director creativo | Adrian Chan |
Director artístico | Adrian Chan |
Responsable de la producción | Tim LeGallo |
Productor | Danielle Hallack |
Director creativo | Chris Hellman |
Production Studio | Bewilder |
Animation Director | Ruan Vermeulen |