|Título||The sickest Mannequin Challenge|
|Brief||Leveraging the “mannequin challenge” viral video trend, the web film takes viewers on a sickening tour of a brothel selling sex with children. The film shows “clients” with helpless underage sex workers frozen in time, which conveys the key message of stopping perpetrators in their tracks to put child sexual exploitation at a standstill. The film led to an online petition for harsher laws in the prosecution of grooming, trafficking and sexual exploitation.|
|Agencia||Naga DDB Malaysia|
|Campaña||the sickest Mannequin Challenge|
|Anunciante||Naga DDB Malaysia|
|Marca||PS the Children|
|Sector Empresarial||Derechos Humanos|
|Sinopsis|| Statistically, 79% of child trafficking is for sexual exploitation. In Malaysia, authorities have yet to sanction the Optional Protocol on the sale of children and child prostitution.|
We highlight this issue by leveraging on the viral video trend – the mannequin challenge. The webfilm takes viewers on a tour of a brothel selling sex with children. It shows “clients” with helpless underage sex workers frozen in time. The key message of the video is to stop perpetrators in their tracks and to put child sexual exploitation at a standstill.
The video led to an online petition at http://ngohub.asia/petition/ pushing for harsher laws for the prosecution of grooming, trafficking and sexual exploitations.
|Director creativo||Alex Wong|
|Responsable de conceptos / redactor||Candice Chhoa|
|Responsable de conceptos / redactor||Jeremy Yeoh|
|Director artístico||Simon Yip|
|Director artístico||Rachel Hoo|
|Realizador||Soh Chia Lok|
|Productor de la productora||Chow Chun Son|
|Productor de la productora||Nadia See Hui Ci|
|Director ejecutivo de creación||Alvin Teoh|
Ana studied advertising in Brazil before packing her bags and mov...
Over the past six months as co-founder of agency start-up The Ele...
We are a creative communications agency with the spirit and passi...
WCRS has promoted creative team Ross Neil and Billy Faithfull to...
Hermeti started his career at Mother London in 2007 as an intern....