Alex Wong
Regional Head of Digital at Grab
Singapore, Singapur
TítuloThe sickest Mannequin Challenge
BriefLeveraging the “mannequin challenge” viral video trend, the web film takes viewers on a sickening tour of a brothel selling sex with children. The film shows “clients” with helpless underage sex workers frozen in time, which conveys the key message of stopping perpetrators in their tracks to put child sexual exploitation at a standstill. The film led to an online petition for harsher laws in the prosecution of grooming, trafficking and sexual exploitation.
Agencia
Campaña the sickest Mannequin Challenge
Anunciante Naga DDB Malaysia
Marca PS the Children
PostedEnero 2017
Sector Empresarial Derechos Humanos
Sinopsis Statistically, 79% of child trafficking is for sexual exploitation. In Malaysia, authorities have yet to sanction the Optional Protocol on the sale of children and child prostitution.
We highlight this issue by leveraging on the viral video trend – the mannequin challenge. The webfilm takes viewers on a tour of a brothel selling sex with children. It shows “clients” with helpless underage sex workers frozen in time. The key message of the video is to stop perpetrators in their tracks and to put child sexual exploitation at a standstill.

The video led to an online petition at http://ngohub.asia/petition/ pushing for harsher laws for the prosecution of grooming, trafficking and sexual exploitations.
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