Hellmann's - "Recipe Receipt"

. São Paulo, Brasil

13702

Título	Recipe Receipt
Título (Lengua original)	Receita na notinha
Agencia	.
Campaña	Hellmann's Recipe Receipt
Anunciante	Unilever
Marca	Hellmann's
Posted	May 2012
Sector Empresarial	Mayonesa, ketchup, mostazas
Sinopsis	Hellmann's and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. This not only recognized when consumers bought Hellmann's but clocked the other items they were buying, and came up with recipes that combined several ingredients, printing them out on the till receipt. In the first month alone of the three month experiment, sales increased by 44%.
Medio	Web Film
Más información	http://www.hellmanns.com.br/home/
Producción de sonido	Jamute Audio
Diseñador	Tulio Inoe
Diseñador	Guilherme Todorov
Productora	Bossa Nova Films
Director de proyectos	Paula Santana
Productor	Nana Bittencourt
Productor	Mauricio Granado
Productor	Juscelino Vieira
Director artístico	Guilherme Nobrega
Director artístico	Raphael Lucone
Director artístico	Rafael Rizuto
Responsable de conceptos / redactor	Claudio Lima
Responsable de conceptos / redactor	Rico Lins
Responsable de conceptos / redactor	Eduardo Marques
Director creativo	Rubens Filho
Director creativo	Eduardo Marques
Director ejecutivo de creación	Fred Saldanha
Director ejecutivo de creación	Claudio Lima
Director del grupo de creación	Anselmo Ramos
Worldwide Chief Creative Officer	Tham Khai Meng