Tibor Varga
Director artístico at DDB Budapest
Budapest, Hungría
TítuloDucks 2
Agencia
Campaña 15 Years - McDonald's
Anunciante McDonald's
Marca McDonald's
PostedOctubre 2003
Sector Empresarial Restaurantes y comida rápida
Lema Dropping in for 15 years
Sinopsis With "Ducks” the second film we were produced, we took this idea of irresistibility and showed it through the eyes of a duck family. The little ducklings are crossing the road for the first time and learning what is natural to expect and what not.
Problema McDonald’s is so much a part of the Hungarian families’ everyday life that going into McDonald’s has become (almost) irresistible. McDonald’s has gained families’ trust and it has become a point of reference. It is such a deeply rooted habit, that it is natural nowadays to even count on people to go into McDonald’s, everytime they see the golden arches. So natural, that even nature itself had to take into account...
Medio Televisión
Duración
Director creativo
Responsable de conceptos / redactor
Director artístico
Realizador
Música
Jefe de cuentas
Supervisor depublicidad
Productora
Jefe de iluminación

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