| Título | Shell |
| Agencia | DDB Budapest |
| Campaña | Shell |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Posted | May 2005 |
| Sector Empresarial | Automóviles |
| Lema | For the love of automobiles |
| Filosofía | After joining the European Union, due to their different price policy, Volkswagen has reduced its prices, contrary to other car producers. The value is dramatized by showing what one should expect for this price: the shell of the car. |
| Problema | Volkswagen cars are perceived as expensive in the Hungarian market. |
| Medio | Cartel |
| Mercado | Hungría |
| Director creativo | Zoltán Simon |
| Director artístico | Tibor Varga |
| Responsable de conceptos / redactor | Eva Juhasz |
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