Shredded Wheat - "Shred Life"

McCann London

McCann London London, Reino Unido

10075

Título	Shred Life
Agencia	McCann London
Campaña	Shred Life
Anunciante	Shredded Wheat
Marca	Shredded Wheat
Fecha de primera difusión/publicación	2016 / 9
Sector Empresarial	Cereales del desayuno
Filosofía	McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn. Partnering with Flux Broadcast, responsible for capturing and live-streaming the event, Shredded Wheat and McCann London opened up Crystal Palace swimming pool to the public and challenged them to jump off a diving board and into the water while grabbing the Shredded What box containing £150 and a year's supply of the cereal.Release and assets attached below.
Medio	Televisión y Cine
Duración	30 seconds
Director ejecutivo de creación	Rob Doubal
Director ejecutivo de creación	Laurence Thomson
Director creativo	Matt Crabtree
Director creativo	Simon Hepton
Head of Interactive Production	Sergio Lopez
Productor ejecutivo	Sophie Chapman-Andrews
Productor de la agencia	Doris Tydeman
Planner	Nathaniel Hill
Planner	James Appleby
Managing Partner	Kate Modeland
Director de cuentas	Laura Weightman
Responsable de cuentas de agencia	Lauren Benezra
Responsable de cuentas de agencia	Chris Braks
Director de proyectos	Jonathan Marshall
Productora	Craft London
Realizador	Blake Claridge